Moroccan stylist and photographer Hassan Hajjaj goes pop in The Future of Fashion Show Holland

Khadija Lagnawia, 2013
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Metallic Lambda print on Dibond with wood and found objects, 52.5 x 37 in. Courtesy of the artist and GUSFORD | los angeles

Summer may be on the wane but these bold bright portraits should cheer you up. Thanks to record producer and DJ Mark Moore for pointing me to this recent article on The Huffington Post about 53-year-old multidisciplinary artist Hassan Hajjaj who was born in Morocco and “moved to London in his teens, at the height of the punk craze”.

“For the last 15 years, he’s joined the two cultures, splitting his time between Marrakech and London as he turns out densely textured portrait photography that plays well in the West but requires North African artistry to even exist at all… His subjects are his current friends, who pose and dress in ways that translate into arresting hybrid art.” The Huffington Post

His flamboyant Pop-Up Pop-Art portraits combine elements of the traditional studio portrait with African-inspired textiles and props made from domestic and recycled bottles, tins and packets of food. Hajjaj is a self-taught artist, influenced by hip-hop, reggae and the club scene.

V.B.F., 2013
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Metallic Lambda print on Dibond with wood and found objects, 35.5 x 25.5 in. Courtesy of the artist and GUSFORD | los angeles

His work can be seen in the upcoming The Future of Fashion is Now exhibition on show from 11 October 2014 to 18 January 2015 at Museum Boijman Van Beuningen, Rotterdam, the Netherlands. “The exhibition examines the critical stance that young fashion designers worldwide are adopting with regard to ‘the fashion system’ and the role of clothes in contemporary society. Designers with non-Western backgrounds and designers from countries bordering Europe, where until recently there was little or no tradition of fashion, are actively seeking to transform the fashion system.” From Taymour Grahne Gallery website

Mr J. James, 2013
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Metallic Lambda print on Dibond with wood and found objects, 36.5 x 25 in. Courtesy of the artist and GUSFORD | los angeles.

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